Hey. Hi. Howdy.
I'm Amanda, a Product Designer based in Denver, driven by a passion for crafting meaningful user-centric experiences.
I earned my degree in Creative Technologies and Design from the University of Colorado Boulder within the College of Engineering. Following internships with prominent outdoor media companies such as Ski Magazine and Teton Gravity Research, I progressed to designing and developing B2B products for healthcare and project management startups.
My pivotal realization about design occurred at Rivet Health, where I understood that design must be rooted in a strong foundational intent. Uncovering the 'why' behind decisions became an obsession for me. Constantly seeking to comprehend the motivations that lead individuals down a particular path, how they arrive at decisions, and the underlying reasons became a focal point in understanding their stories.
Be it through data analysis, user interviews, or alternative methods of uncovering narratives, I view these as avenues to identify the desires residing in users' hearts. This approach facilitates an understanding of what prompts them to swipe right or abandon a feature entirely. Ultimately, my goal is to craft enchanting experiences that keep users coming back for more.
Check out my resume for an in-depth look at my skills and experiences!