The Game Motion Explainer Brief

What | Motion Graphic

Course | Motion

Year | Fall 2018

After Hours: Final Cut

Password is roughcut

rough_cut from Amanda Batchelor on Vimeo.

What is The Game?

ATLAS provides an abundantly diverse community that can sometimes feel intimidating or overwhelming to new individuals. The Game targets ATLAS community members through a series of in-person challenges facilitated through a customized content sharing platform. The Game is a design intervention to promote students to get into a habit of creating while crafting their community around them. Taking place over a six week period during the Spring semester, The Game uses a virtual space to facilitate physical experiences through a series of challenges. The platform encourages friendly competition by one-upping each other through a content sharing website.

Being apart of such community, the story is important to crafting our experience. Since ATLAS has such a high level of creative energy flowing through the walls of the building on such a large campus, we want to push the level of story that draws attentions while creating an elusive tension that makes people was to know more and ideally play the game.

Although we want to create an elusive atmosphere through the pervasive game, we need to invite potential players to get involved with a trailer. The trailer will be strictly black and white with a hint of yellow pop of color to mimic the Atlas colors but also create that sense of it happening behind the scenes of the community. Further, the game is facilitated online but participation in the real world is needed to help create the game community that we are trying to capture. For a thorough walkthrough, we will explain parts of the game and how to compete as well as what you get out of the game. In the minute trailer, there will be 3 parts.

Part 1: Captures the audience to what the game is… draws them in.
Part 2: Is the mechanics, how the game is played. With more on the virtual cards, easter eggs, and video content released on the site. As well as prizes and more.
Part 3: Is how to get involved and learn more on the game.

Through the entire trailer, it will capture the brand of the game and how it shall not be discuss to the extent of what you are doing because remember the point of the game is to win the grand prize at the end.