Lyric Video - Alaska Maggie Rogers
Final Video
Creative Brief
Maggie Roger’s Alaska describes a transformative experience unique to the listener. Her vague lyrics allow for any person to feel their own story through her words. It invites the listener to reflect upon their experiences and find a resolution between the words that allow them to breathe a little easier.
I have never been someone who identifies with music as a means to feel a certain experience but this is song affects me differently. Recently, I went on a long journey to walk off the old me and take back a part of me that I had lost. It was scary because I was letting go a part of me that was comfortable but the comfort I soon saw was but a dream that I created to cover up the destruction that was really going on. It was a sort of denial that needed to be acknowledged.
Although lyrically simple, Alaska provides that time to reflect for the listener to bring their own meaning to the words. I want to be able to recreate that feeling you get when you just walk off those feelings and are able to finally get that breath out of what seems to be constant suffocation.
In order to create the feeling I get from the song, the lyric video will resemble the environments of the outdoors abstractly and figuratively to give that sense of what is reality and what is a dream. The video will be captured by deep forest tones and bring out the warming hues of the moist wilderness ground. The also want the video to provide a sort of static like it is this novel idea to be able to let go of the past and carry on with the future. Through out the video, it will be this constant push and pull of walking it off but also walking back to it. I want to bring a sense of realness by adding homemade videos of scene in the forest that coincide with the analog feeling of type that focuses on the words. But like the song is able to do, I want to create that breathe between lyrics that open up the ability to feel.
In the end, the viewer will see that resolved is to leave those feelings, experiences and past behind in order to be able to breathe deep again.
