Product | HG Mercury CRM
Year | Present
Team | Platform Experience
Type | UX Research + Design
Role | UX Designer
HG Mercury CRM
The intelligent healthcare Customer Relationship Management (CRM) product makes marketing meaningful by connecting patients to the best healthcare providers for their needs. HG Mercury CRM is a new product improved from its legacy product.
HG CRM users are a mix of external clients and the internal services team at Healthgrades. Previously, the tool was difficult to use so the majority of our clients relied on our internal teams to assist with their needs. We rely on our internal users goals and actions to reflect external user goals to help inform the MVP of the product.
HG Mercury Design System
Data Visualization: Color Patterns, Chart Types, and Guidelines
HG Mercury CRM
Audience Segments: Create more robust audiences for targeting.