Engineering teams are bogged down by fragmented information, excessive meetings, and redundant reporting, pulling them away from their core focus—building products. Instead of seamless collaboration, developers are forced to navigate multiple tools, provide constant status updates, and manage administrative overhead, leading to inefficiencies, misaligned priorities, and communication gaps.

KATA initially addressed work management at the project and initiative level through Projects and Groups, but lacked a way to organize and streamline work at the team level. While this structure captured high-level organizational workflows, it didn’t reflect how companies naturally operate—around teams. This missing layer left a critical gap in our product.

Following our Beta release, while we successfully signed contracts, the number of seats per customer remained low. To bridge this gap, KATA Teams was introduced as a free entry point to showcase our product’s unique value, differentiate it from traditional project management tools, and engage a broader set of users—not just project owners. By helping teams streamline their communication workflows effortlessly, KATA Teams serves as both a valuable standalone tool and a gateway to deeper adoption of the KATA platform.